Idioma English / Español
(Versión en Español)
The new model - or new rules of social media or marketing or whatever you want to call it - brings people who are actively looking for something: information, insight, solutions to their problems. If you have that special something, you can attract that special someone - the customer.
But these new rules of attraction require a shift in direction. It's not about "pushing" your message, but "pulling" in your customers. And the way to pull is to publish content.