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Email marketing is a set of practices aimed at exploiting email messages so as to promote or sell a product or service.
Every web marketing manual praises the email as an invaluable economic, practical, measurable and profitable business tool.
And it's exactly so. Thanks to the email it’s now possible to carry out advertising campaigns at a really low cost but still benefiting from a considerably high return on investment. This is also because it is now so wide spread, demographically and geographically, it is very flexible, and is very easy to create and use.