The Mobile Playbook

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Portada del eBookAutores Jason Spero y Joahanna Werther (Google)
Año 2012
Idioma English
Páginas 38


Mobile Playbook will help you find answers. Every company is different, but similar questions emerged from those hundreds of meetings. We’ve distilled them down here into the five crucial mobile questions that every business executive should be asking today. We also suggest strategies you can employ to answer each of them: benchmarking the competition, understanding how your customer is using mobile through focus groups and surveys, setting aside budget to learn and iterate, talking to your agency partners, and securing the internal resources to get the work done and the conclusions implemented.

Our goal is to help companies at all levels of mobile sophistication and experience to adopt the concrete mobile strategies that can help you win—and we don’t just mean, “win in mobile.” This space isn’t a sandbox anymore; the mobile revolution is sailing ahead at full steam, and your customers are on board. Embracing mobile can help you win the moments that matter, make better decisions, and go bigger, faster, but you’ve got to start somewhere.

At Google, we believe that your success in mobile will determine the future of your business. Let’s make 2012 the year you make sure that future is a bright one.